About Us

The Formula Wheels story started in 1971 with the inception of our flagship retail wheel and tire business- Grand Prix Performance.  Located in Costa Mesa, California, Grand Prix Performance enjoys a reputation as a pioneer in the aftermarket automotive industry while maintaining a constant commitment to superior service and ethical business practices.
True to our roots, Formula Wheels was founded on one principle, The Formula Promise, that all of our wheels are made with the highest commitment to both quality and craftsmanship.  Since 2006, we have been manufacturing wheels in our state of the art facility for some of the largest wheel brands in the industry.  During this time, we perfected our craft in order to produce the highest quality products for the world’s finest vehicles.
Today, we are proud to offer our own line of products and services designed and manufactured in Orange County, California.  In order to offer the level of quality, timeliness and customer service that our customers have come to expect, Formula Wheels strives to control all elements of the manufacturing process from design to machining to finishing and powder coating.  Formula Wheels is the culmination of decades of retail and manufacturing experience in the tire and wheel industry, and we are confident that you’ll be pleased with the results.
So now we ask, what’s your Formula?



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  • 2960 Randolph Avenue
  • Costa Mesa, CA 92626
  • 1-877-633-1971
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